The Archive

Before The Desk, there was a blog at migmol.com. It ran from 2018 to 2021: brand teardowns, eCommerce analysis, and a lot of early thinking about data and AI. The site was rebuilt and the writing went missing. All of it has been recovered and republished here at its original addresses, unedited except for formatting.

25 posts

2021

Culture May 8, 2021

2021

The Numbers Don't Lie: American Idol 2021 (Top 5 prediction)

[BTGAF] A Masterclass in Consumer Insight

Can YouTube views & Instagram Followers Predict the American Idol Winner? (mid-season update)

Can Social Media Metrics Predict American Idol Results?

2020

[BTGAF] A Smaller Brand At Par With A Giant

[BTGAF] Lucky Me 'thin relaunch'

[BTGAF] Unilab's Malasakit Means Giving AF

[BTGAF] Funny, engaging, talkable Tide ad in the times of Covid

[BTGAF] McDonald's Philippines in the new normal

[NIHI] The line was 'mapait na kape'

[NIHI] What's the use-case for this?

[NIHI] Is it coconut milk?

2019

Why Libra, the Facebook-led Cryptocurrency, is a Gamechanger for Filipinos

We All Have NBA Careers

8 Weeks Off Facebook

Tales on Digital Privacy: Resetting Facebook (again)

Why A.I. Won't Destroy Humanity

What's The Next Evolution in Laptops?

The Buzz on Honestbee's Closure in the Philippines

Pap's Mobile Carwash #bookit

The One Feature Missing from Netflix

Best Food Delivery Concierge: UI, UX, Overall Value (Q1 2019)

Vinyl vs Spotify

The Resurgence & Inconvenience of Vinyl (and why I'm getting into it)

2018

Virtues That Matter for 2018